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The LIFEsm an acronym for: Local Independent Framing Expert, was first developed by John Barlowe* owner of Frame Shop Art Gallery & Gifts of Holland, Ohio as a way of differentiating his own locally owned business from the Big Impersonal Chain Stores. John believed that his independent Frame Shop was able to provide better selection and service at very competitive every day prices, compared to the "Always on Sale" Big Box stores. It became such a success that he wanted to share it with other independents as well. * The final concept was arrived at with the imput of Rick G, Paul N, Mar G & Dave M, Paul C, and several other professional framers from an on-line discussion group. |
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